If you’re evaluating Bitly in 2025 and want a faster, more flexible, or more affordable link platform, this guide compares the top five alternatives. We’ll look at core features (short links, deep links, QR codes, analytics, and custom domains), typical pricing approaches, and who each tool is best for — so you can pick the right fit.
Note: Pricing and feature sets evolve quickly. Always verify current details on each provider’s website before purchasing.
What to look for in a Bitly alternative
- Speed and reliability: edge‑served redirects and global CDN to keep click latency low.
- Mobile app routing: deep links/universal links to open native apps when installed.
- Analytics depth: clicks over time, devices/OS/browsers, geography, referrers — with sensible retention windows.
- QR codes: customizable styles, logos, and export formats that remain valid even if destinations change.
- Custom domains: easy DNS setup, SSL, and health checks to keep branded links online.
- Governance: organizations, members, collections, and roles for teams.
The 5 best Bitly alternatives in 2025
1) JumpTo
JumpTo is a modern short‑link and QR platform built on an edge infrastructure designed for speed. It focuses on deep‑linking into mobile apps, robust analytics, and painless domain management.
Key features:
- Short links with editable destinations and custom slugs/domains (jumpto.io or your own).
- Deep links and universal links for iOS/Android with automatic web/store fallback.
- Customizable QR codes (colors, styles, sizes, formats, logos) that keep working after destination changes.
- Advanced analytics: timestamped clicks, geo, device/OS/browser, referrers; organization‑level views with plan‑based retention.
- Organizations, members, and collections for collaboration.
- Custom domains with guided DNS, verification, and automatic SSL.
Best for: teams and creators who need deep linking, fast redirects, and flexible QR branding.
2) Rebrandly
Rebrandly is known for strong branded‑link capabilities and robust domain management. It’s a solid choice for marketing teams that prioritize brand control across large link catalogs.
Highlights:
- Branded domains at scale and link routing rules.
- Integrations for marketing stacks and link management workflows.
- Team features and role‑based access.
Considerations: advanced features can push pricing up for larger teams; verify quotas for clicks, links, and domains.
3) Short.io
Short.io focuses on custom domains, link routing, and practical analytics at competitive price points.
Highlights:
- Easy custom‑domain setup and SSL.
- Link paths/rules and team usage features.
- Useful analytics and integrations.
Considerations: deep linking and QR customization vary by plan; review monthly quotas and retention limits.
4) TinyURL
TinyURL is a long‑standing URL shortener with simple link management and brandable options.
Highlights:
- Very quick to start; familiar brand.
- Branded domains and basic analytics available on paid tiers.
Considerations: fewer advanced analytics and deep‑link options compared to newer platforms.
5) T2M
T2M offers short links and QR codes with dashboards geared toward reporting and exports.
Highlights:
- Link/QR creation and tracking in one place.
- Reporting tools and data exports.
Considerations: evaluate UI/UX and deep‑link support for your use case; check limits and overage policies.
Quick comparison checklist
- Need deep linking to open apps natively? Choose a platform with first‑class iOS/Android support.
- Rolling out branded links at scale? Prioritize domain management, SSL automation, and governance.
- Heavy QR usage? Look for styling options, vector exports, and logo overlays; ensure QR links remain valid when destinations change.
- Analytics matters? Confirm event detail (timestamp, geo, device/OS/browser, referrers) and how long data is retained.
- Budget/limits: compare link‑creation quotas, domain counts, analytics retention, and any overages.
Why teams pick JumpTo
JumpTo combines edge‑fast redirects with deep‑linking, customizable QR codes, advanced analytics, and straightforward domain setup — making it an efficient Bitly alternative for both teams and solo creators.